Task 3: Development & Design

Yousef Elwakil (0379720)                           GCD 60804 / Design Principles/ Bachelor of Mechanical Engineering (HONS) / Taylors University 

Table of Contents

• Task 3- Development & Design
• Task Recap
• Chosen Artwork
• Refined Design
• Rationale Explanation

Task recap:

In Task 3, I will need to choose one of the ideas created in Task 2 and work on it to a final design. It involves enhancement of the composition, colour selection and the entire visual presentation and application of design principles like contrast, balance, emphasis and unity. The result must be able to convey the intended idea, clearly and show a more developed and polished design solution.

Chosen ArtWork:

Fig 1.1 Chosen Artwork

Refined Design:

Fig 1.2: The Lonely Man on the Street_Yousef Mohamed Elsayed Ahmed Elwakil_Task 3

Rationale Explanation

Design Decisions

This design was established by improving the first idea of the streetlights so that it will focus on the balance and visual clarity. The character is positioned in the middle of the lighted space to establish a great focus point and compositional balance. The buildings around are simplified and subdued to minimize distraction and in favor of visual hierarchy too. To direct the attention of the viewer, the use of a cool blue background with a warm yellow light was not a coincidence. Other features like rain and soft reflections were added to bring about motion and depth and made the scene more realistic.

Purpose

This design aims at depicting loneliness in a crowded and active surrounding. Whereas the character is encircled by lights, buildings, and rain, they are alone under one light source. This emphasizes the fact that a man can be lonely when he is not alone. The reflection under the character also adds emphasis to this point being a visual extension of their presence and adds more weight to their emotional state of introspection and loneliness.

Design Principles

A number of design principles were used in order to come up with an unified composition. The balance is obtained by the middle position of the character and by the symmetricality of the visual elements. Emphasis is created by the mix of the warm and the cool colours to create a contrast. The powerful source of light lighting on the protagonist is used to emphasize. The integrity of the work is achieved by the use of uniform colour tone and simplified forms, which makes everything pull together to convey the mood and message of the work.

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